We are excited to welcome Opal with some great recommendations on SWAG. My favorites have been the soft screen cleaners, magnet and of course, book bags. We can never have too many of those 🙂 Feel free to share in the comments your favorite SWAG items from authors and the most usual SWAG you have received.
It’s fun. It’s one of the best forms of advertising. It’s SWAG! So you are FINALLY at a point where you are ready to hit the convention scene or head out to events and signings …..well you need some stuff to take that you can give away to readers and potential readers. Now comes the hard part. Trying to decide WHAT type of swag to get.
Here are some pretty awesome examples of swag that I have seen over the last few years that I absolutely fell in love with!
- Measuring spoons.
- Breath Mints in tins.
- Refillable hand sanitizer spray bottle.
- Screen Cleaner keyboard brush
- Soft screen cleaning cloths
- Pens (ALWAYS a go to)
- Magnets
- Buttons
- Match books
- Shot glasses
- Cups
- Note pads
- Chapstick
- Lotion
- Travel size soap
- Stress balls
- Beach Balls
- Frisbee
- Tote bags
- And of course…..bookmarks and postcards
The great thing about SWAG is there really is no wrong answer to “what should I get?” BUT when spending your hard earned money on promotion….ANY promotion….Try to make sure you are going to get the most bang for your buck. The best swag…..is the swag people will keep and use 🙂
Opal Campbell has been a member of the publishing industry since 2008. She currently works for a growing digital first publisher as well as making a variety of video projects for authors and publishers.
