As we enter the book conference season I want to share why author video interviews are so important. In this blog post, I will share the benefits, testimonials, and what to expect.
Why should you conduct a ‘video’ interview?
Because video
- Increases your visibility by reaching audiences through video in a professional, engaging and friendly atmosphere.
- Heightens your credibility by sharing your expertise through thoughtful and provocative questions facilitated by an objective 3rd party from More Than a Review.
- Builds trust and loyalty with potential readers when you connect with them on video. 93% of communication is nonverbal.
- Is a critical part of your message. Expand your reach to audiences you are not currently connected to that care about the books they choose to read.
- Showcases your brand in your own voice, on our platforms; More Than a Review’s direct site (3,700+ subscribers), Facebook (5,800), Twitter (3,060), YouTube, LinkedIn (3,679) and Instagram (880). *as of June 2021
Testimonials
“She made me feel at ease and went to the heart of the story. I was impressed that she ‘researched’ me and knew my background and accomplishments. She really is a delight. I highly recommend her to anyone wanting to be interviewed.”
Judy DuCharme, author of Blood Moon Redemption
“Donna combines a contagiously cheerful spirit, insightful questions, and a genuine interest in important messages. She is the kind of interviewer who brings out the best in her guests because she obviously cares for them. I was so happy with her video interview I put it on my home page!”
Doug Smith, author of [Un]Intentional
“The Facebook live video you did for me has been the best investment I’ve ever made.”
Adria Wilkins, author of The Joy Box Journal
What to Expect
Before the interview
- I will research to create specific questions for your interview
- Questions will be shared before the interview for your review and approval
- I will provide the date, time and location of the interview
- We will share contact information in case of any last min questions at the conference
At the conference
- Allow 30 min to conduct the Facebook Live and the video interview.
- Conduct 3-5 min video using Facebook Live from the More Than a Review Fan Page
- I will tag your Facebook page
- Conduct a 10-15 min video promoting the book of your choice and your author platform
- This video will be slightly edited and will take a few weeks for me to get uploaded and sent
- You will own the rights to the video and can use anywhere you want (many authors post on their website and social media)
- Take a picture together to post on social media and website